Prepared For: Property Owner
Subject Property: THE PROXIMITY, 2020 Proximity Drive, Wilmington, NC
Date: January 9, 2026
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| THE PROXIMITY | 2020 PROXIMITY DRIVE | 292 | 2013 | 2013 | $1,709 |
THE PROXIMITY, located at 2020 Proximity Drive in Wilmington, NC, offers modern garden-style apartments built in 2013, featuring 292 units designed for market-rate living. The community is situated within an area boasting a median household income of $91,310 and a significant percentage of residents with bachelor's degrees or higher, contributing to its attractive demographic profile. The surrounding neighborhood emphasizes accessibility and convenience, being close to local amenities, schools, and parks. Additionally, the property benefits from a favorable rental market, with median rents around $1,465, while also accommodating a population that has seen significant growth since 2010.
While THE PROXIMITY is a strong revenue generator, significant value remains locked in operational inefficiencies—specifically in Other Expenses, Payroll, and Ancillary Income collection. We have applied a conservative remediation strategy, targeting a realistic closure of the performance gap rather than a full reset to the market median, accounting for property-specific nuances.
We don't rely on rules of thumb. We use a rigorous, data-backed methodology to find the efficiency gaps others miss.
Comparable properties were selected based on location, asset class, vintage, and demographic profile to ensure a meaningful operational benchmark.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| The Preserve At Essex Farms | West Ashley, Wilmington, NC | 284 | 2015 | 2015 | $1,490 |
Relevance Narrative: The Preserve at Essex Farms is a modern garden-style apartment complex built in 2015, featuring 284 units and positioned just over 2 miles from the Subject Property. Its market-rate affordability aligns well with the Subject Property's similar pricing structure, making it an apt comparison. Additionally, the surrounding area's higher median rent suggests a healthy demand for rental units, similar to the benefits enjoyed by The Proximity. The combination of newer construction and competitive amenities contributes to its attractiveness for potential tenants.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| WOODBRIDGE APARTMENTS | 2040 Ashley River Road, Wilmington, NC | 198 | 1972 | 2003 | $1,556 |
Relevance Narrative: Woodbridge Apartments, built in 1972 but renovated in 2003, offers 198 units within a similar demographic profile to that of the Subject Property. Its location in a vibrant neighborhood, only a few miles from the Subject, makes it a relevant comparison. The property also exhibits a healthy revenue per unit and attractive rental rates, which can help assess market viability. The relatively low expense ratio is indicative of effective management, providing a potential benchmark for operational performance analysis.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| Crowne At Live Oak Square | 3014 Reva Ridge Drive, Wilmington, NC | 282 | 2016 | 2016 | $1,619 |
Relevance Narrative: Crowne at Live Oak Square, a garden-style community constructed in 2016, features 282 market-rate units and is within close proximity to the Subject Property. The property reflects a strong rental market with robust demographics, making it a likely competitor for The Proximity. With the same focus on quality design and community engagement, this Comp showcases amenities that attract similar tenant profiles. Its proximity to local attractions enhances its relevance for comparison.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| THE STANDARD | 2800 Jones Blvd, Wilmington, NC | 280 | 2015 | 2015 | $1,747 |
Relevance Narrative: The Standard is a modern garden-style apartment community built in 2015, featuring 280 units and catering to a profile that aligns closely with that of the Subject Property. Located approximately 7 miles away, this property shows a strong income potential reflected in its higher revenue per unit. It also benefits from a demographic with a significant percentage of educated residents, similar to the THE PROXIMITY. This positioning makes it a relevant marker for evaluating market positioning and rental strategies.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| SPRING VALLEY MHP AND APARTMENTS | 1001 Spring Valley Drive, Wilmington, NC | 210 | 1971 | 2016 | $1,456 |
Relevance Narrative: Spring Valley MHP and Apartments, although slightly different in property type, offers insights with its 210-unit setup and affordable housing approach, located about 8 miles from the Subject Property. It features a diverse population and addresses important community needs, which closely mirrors The Proximity's focus on attracting a broad demographic. Its favorable rental rates and operational metrics provide useful context for an analysis on affordable housing performance against market-rate properties.
| Property Name | Address | Units | Year Built | Year Renov | Revenue per unit |
|---|---|---|---|---|---|
| Summerville Station Apartments | 1660 Old Trolley Road, Wilmington, NC | 200 | 1980 | 2020 | $1,376 |
Relevance Narrative: Summerville Station Apartments, a market-rate property built in 1980 and renovated in 2020, holds 200 units positioned further away at 10 miles but offers an important snapshot of rental dynamics within the region. With a similar unit structure and the potential for strong rental income, this Comp aids in understanding how properties in varying proximity could affect market strategies for The Proximity. The community's attractive features and recent renovations enhance its relevance as a comparative asset for valuation analysis.
The following table compares the Subject Property's monthly per-unit financial performance against the Median of the selected comparable properties.
| Line Item | Subject Property | Comp Median | Variance ($) | Status |
|---|---|---|---|---|
| Base Rent | $1,824 | $1,535 | +$289 | Outperforming |
| Other Income | $114 | $167 | -$53 | Underperforming |
| Total Revenue | $1,938 | $1,713 | +$225 | Outperforming |
| RE Taxes | $213 | $198 | +$15 | Underperforming |
| Insurance | $72 | $74 | -$2 | Outperforming |
| Utilities | $79 | $93 | -$14 | Outperforming |
| Repairs & Main | $61 | $36 | +$25 | Underperforming |
| Management | $49 | $52 | -$3 | Outperforming |
| Payroll | $135 | $112 | +$23 | Underperforming |
| G&A | $35 | $26 | +$9 | Underperforming |
| Other Expenses | $117 | $0 | +$117 | Severe Underperformance |
| Total Expenses | $793 | $585 | +$208 | Underperforming |
| NOI | $1,145 | $969 | +$176 | Outperforming |
| Line Item Optimization | Current Cost | Market Target | NOI Impact (Monthly) |
|---|---|---|---|
| Other Income Gain | $114 | $150 | +$36 |
| Repairs Savings | $61 | $48 | +$13 |
| Payroll Savings | $135 | $125 | +$10 |
| Other Expenses Savings | $117 | $25 | +$92 |
| RE Taxes Savings | $213 | $213 | $0 |
| Total Monthly Impact | +$151 |

